According to Margaret Loesch, CEO of The Hub, revisiting properties which had been successful was an important decision it was somewhat influenced by the network's programming executives, several of whom were fans of the shows. The Transformers film (2007) inspired Hasbro, since it helped to increase sales of the Transformers toy line the company wanted to retool the My Little Pony franchise to appeal to the young-girl demographic. With many brands, including My Little Pony, the company uses a multi-generational plan. Hasbro has produced several incarnations of the My Little Pony franchise, often called "generations" by the toy line's collectors.
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